The Duchy of Cornwall, working in consultation with local stakeholders and with the Local Authority, commissioned the Characterisation Study to consider the character of the historic town and landscape, looking in more detail at Faversham’s historic growth, and at its finely grained urban and landscape forms. The document also examines the historic patterns and fabric of local towns and villages that may inform successful patterns of new development, in order for them to feel integrated into the town, its existing landscape and into the wider hinterland – not by imitating, but by learning from these settlements to best inform the rationale for any new development.